Since 2012, Google’s Penguin Algorithm had created ripples. From that time onward, many webmasters had been penalized for using spammy content and for practicing black hat SEO. It is not a viable way to encourage and practice website promotion. Companies like Media One are known for practicing the best white hat SEO Singapore.

The primary focus on White Hat SEO is to follow the rules of Google. Only quality and fresh content should be submitted and promoted. They’re not supposed to use backlinks unethically. Nor the webmasters are allowed to fool users with false marketing hype. The search engines can declare the website a spam anytime if they identify anything like that.